NEW Native WhatsApp inbox is now live for all plans

The CRM Built for Master Brokers — Not Just Agents

Manage your broker network, track commissions, handle WhatsApp conversations, and close more off-plan deals — all in one platform.

Simple per-seat pricing No credit card required Set up in under 10 minutes
go.propcrm.app/inbox
YK

Team Inbox

12 open
AR
Ahmed Rahman2m
Yes, send me the booking form please
Emaar · Creek Harbour
FM
Fatima Al Marri14m
What's the payment plan on the 2BR?
DAMAC · Safa Two
3
SK
Sanjay Kapoor1h
📎 Passport copy.pdf
Sobha · Hartland II
LN
Layla Nasser3h
Can we view the show apartment Sat?
Property Finder lead
AR
Ahmed Rahman
online · +971 50 412 8890
Assigned to YK
Today
Hi, I saw the Creek Harbour 1BR listing. Is it still available?
10:24
Hi Ahmed 👋 Yes it is — unit 1204, park view, AED 1.85M on a 60/40 plan. Want me to share the full details?
10:26 ✓✓
Yes please. And the booking form too.
10:28
Booking Form — Unit 1204.pdfGenerated · 240 KB
Yes, send me the booking form please
10:31
Type a message or / for templates…
AR
Ahmed Rahman
LEAD-2840
🔥 Hot lead Bayut
Interested inCreek Harbour · 1BR
BudgetAED 1.8M – 2.0M
StageBooking
Sub-brokerSkyline Partners
Assigned agentYousef K.

Trusted by brokerages across the UAE and GCC

450+
Brokerages onboarded
2.1M
Leads managed
8
Countries across MENA
AED 14B
In tracked deal value
The broker's reality

Running a brokerage on WhatsApp and spreadsheets?

Off-plan moves fast. When your leads, conversations, and commissions live in different places, deals slip — and so does your margin.

Leads slipping through the cracks

Bayut, Property Finder, Facebook, walk-ins — leads land in five inboxes and three phones. No one's sure who's following up, and the hot ones go cold.

One unified lead feed, auto-assigned

No shared WhatsApp inbox

Clients message on WhatsApp, but conversations are trapped on one agent's personal phone. When they leave, the relationship — and the history — walks out the door.

Native team inbox, every chat on record

Commission splits in spreadsheets

Master broker, sub-broker, agent override — every deal is a manual calculation in a fragile sheet. Disputes happen, payouts stall, and trust erodes.

Auto-calculated splits at every tier
Everything in one platform

Built for the way brokerages actually work

From the first WhatsApp message to the signed SPA — PropCRM runs your entire deal flow without the duct tape.

The PropCRM difference

Built for Master Brokers

You manage developers, sub-brokers, and your own agents — all at once. PropCRM is the only platform that tracks commissions at every tier, generates booking forms and SPAs, and gives you visibility across your entire network.

Sub-broker networks

Onboard channel partners with their own scoped logins to submit leads and follow their deals — while you keep full oversight.

Commission tiers

Set the structure once — developer to master broker to sub-broker to agent — and every deal splits itself, with approvals before payout.

Booking forms & SPA generation

Generate branded booking forms, SPAs and unit statements straight from deal data — then send to the client over WhatsApp in one tap.

Commission breakdown
AUTO-SPLIT
DEAL-1182 · Creek Harbour 1BR · AED 1,850,000
1
Net from developerEmaar · 4.0% gross
74,000AED
2
Master brokerYour brokerage · keeps 50%
37,000AED
3
Sub-broker + agentSkyline Partners · 50% split
37,000AED
Your retained margin AED 37,000
Connected to your stack

Every lead source, in one feed

Sync listings and pull leads automatically from the portals and ad platforms UAE brokers already run on.

From the field

Brokers who stopped losing deals

"We run 40 sub-brokers across Dubai and Sharjah. PropCRM is the first system that actually shows me who brought which deal — and pays everyone the right split without a spreadsheet war."
RA
Rashid Al HabtoorManaging Director, Skyline Realty
"The shared WhatsApp inbox alone paid for itself. Leads from Property Finder hit the inbox, auto-assign, and nothing sits unanswered overnight anymore."
MS
Mariam SaeedSales Director, Dunes Properties
"Generating the booking form and SPA straight from the deal saved my team hours per transaction. We onboarded in an afternoon."
OK
Omar KhalilFounder, Capital Homes

Ready to grow your brokerage?

Bring your network, your leads, and your commissions into one platform built for UAE master brokers.

Simple per-seat pricing · No credit card required · Set up in under 10 minutes