One platform for your entire deal flow

From the first WhatsApp message to the signed SPA and the paid commission — every tool a UAE brokerage needs, built to work together.

Lead Management

Capture every lead, lose none of them

Bayut, Property Finder, Dubizzle, Facebook, Google, your website forms and CSV uploads all flow into one feed — deduplicated, scored, and assigned by your rules.

  • Drag-and-drop Kanban pipeline with custom stages
  • Hot / warm / cold scoring and duplicate detection
  • Round-robin, by-area and by-source assignment rules
go.propcrm.app/leads
NEW 8
Fatima Al Marri
DAMAC · Safa Two
Property Finder
Daniel Cruz
Sobha · Hartland
Bayut
QUALIFIED 5
Ahmed Rahman
Emaar · Creek Harbour
🔥 Hot
VIEWING 3
Layla Nasser
Show apt · Saturday
BOOKING 2
Sanjay Kapoor
AED 2.4M · 60/40
Pipeline & Deals

Forecast revenue, not guesswork

Track deal value, expected close date and probability by stage. PropCRM rolls it up into a forecast so you always know what's landing this quarter.

  • Revenue forecasting by pipeline stage
  • Activity reminders and follow-up tasks
  • Notes and documents attached to every deal
go.propcrm.app/pipeline
PIPELINE VALUE · Q2 2026
AED 48.2M
QualifiedAED 18.4M
ViewingAED 14.1M
BookingAED 9.7M
SPA signedAED 6.0M
Workflow & Approvals

Automate the busywork, keep the control

Auto-assign new leads, fire WhatsApp templates on arrival, and require manager sign-off before a deal advances or a commission is marked payable.

  • SLA alerts when a lead isn't contacted in time
  • Approval workflows for deals and commissions
  • Custom fields on leads, deals and properties
AUTOMATION · NEW LEAD
Trigger: lead from Bayut
Assign to next available agent
Send WhatsApp welcome template
SLA: alert manager if no reply in 2h
Marketing

Campaigns on every channel your buyers use

Run email, SMS and WhatsApp campaigns from one place — then sequence them into customer journeys that nurture each lead automatically, from first enquiry through to booking.

  • Email, SMS & WhatsApp broadcasts and drip sequences
  • Visual customer journeys triggered by lead activity
  • Co-branded developer roadshows with shared budget tracking
  • Segment audiences by source, status, interest & area
  • Track spend, opens, clicks and conversions per campaign

Running a launch or roadshow with a developer? Set a joint campaign budget, split spend between partners, and watch cost-per-lead and cost-per-booking against it — so every sponsored event proves its return.

CAMPAIGN · CREEK HARBOUR LAUNCH
Email · Brochure & price list
Sent 4,200 · 38% open
SMS · Viewing reminder
Sent 4,200 · 21% click
WhatsApp · Launch invite
Sent 3,100 · 64% read
Roadshow budget · with Emaar
68% used
AED 41,200 spentAED 60,000 budget
300
leads
137
AED / lead
12
bookings
Deal Management

From offer to receipt, every deal documented

Track every sale, rental and renewal through its stages — with all paperwork, invoices and receipts attached to the deal itself. Nothing lives in a separate folder or someone's inbox.

  • Deal tracking for sales, rentals & renewals
  • Document management — contracts, IDs, NOCs, title deeds
  • Generate invoices & receipts against each deal
  • Renewal reminders so no tenancy lapses
  • Commission and payment status on every deal
go.propcrm.app/deals
Sales Rentals Renewals
DEAL-1182 · Sale
Creek Harbour · 1BR
SPA signed
AED 1,850,000
DOCUMENTS
Booking Form.pdf240 KB
SPA — signed.pdf1.1 MB
Buyer Passport & NOC.pdf820 KB
FINANCE
Invoice INV-0412
Commission · AED 37,000
Paid
Receipt RCP-0412
Issued to buyer · WhatsApp
Sent
And everything else

The rest of the toolkit

Built to run a full brokerage — not just a contact list.

Property & Inventory

Off-plan unit tracking — floor, type, view, payment plan — marked available, reserved or sold.

Agent & Team

Role-based access, RERA licence tracking, per-agent KPIs and a performance leaderboard.

Custom Fields

Add custom fields to leads, deals and properties — text, number, date, dropdown — visible by role.

Mobile App

iOS & Android — full lead management, WhatsApp inbox, push notifications and offline capture.

Notifications

In-app, push, email and WhatsApp alerts, plus a daily summary digest of leads and tasks.

Security & Access

Granular permissions, full audit log, two-factor authentication and SSO support.

See it on your own pipeline

Get started or book a 20-minute walkthrough with our UAE team.