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Built for the way real estate actually works

Every CRM is built for an agent with a contact list. None were built for the master broker running developers, sub-brokers and agents at once. So we built ours.

PropCRM started in Dubai, watching brokerages run nine-figure off-plan pipelines on WhatsApp and spreadsheets. Leads scattered across five portals. Commission disputes settled by memory. SPAs re-typed by hand. We thought the software should simply match the business — so we built the first CRM around the master broker model.
450+
Brokerages onboarded
2.1M
Leads managed
8
Countries across MENA
AED 14B
In tracked deal value
What we believe

Principles we build on

Specific over generic

"Track commissions across three broker tiers" — not "powerful analytics". We name the job.

A business tool, not a toy

Brokers are pragmatic. We talk to them like the serious operators they are — no startup-speak.

Local by default

RERA, Bayut, Property Finder, AED. Built in the UAE for the UAE — then the wider GCC.

In good company

Trusted across the region

From boutique channel partners to multi-office master brokerages.

"The first system that actually shows me who brought which deal — and pays everyone the right split."
RA
Rashid Al HabtoorManaging Director, Skyline Realty
"The shared WhatsApp inbox alone paid for itself. Nothing sits unanswered overnight anymore."
MS
Mariam SaeedSales Director, Dunes Properties
"Generating the booking form and SPA from the deal saved hours per transaction. We onboarded in an afternoon."
OK
Omar KhalilFounder, Capital Homes

Come build your brokerage with us

Get started, or talk to our UAE team about your network.

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